Food Packaging to Match Your Burger Boxes

Building a Matching Set Around the Burger Box

Match the burger box first, then everything it travels with

The burger box sets the look; the rest of the order should follow it, not compete with it. Decide the board color and the logo placement on the box, then carry the same artwork across fries boxes, cups and bags. That is simpler than designing each piece on its own, and it keeps every item in one print run so the colors match. Our guide to packaging the whole order lays out which items to prioritize when the budget only covers two or three.

What each piece does in the bag

Fries are the item most often left plain, and they are also the item customers eat first. A printed fries box that matches the burger box is cheap at volume and makes the open bag look like one brand.

Cups, straws and the cold side

Drink cups are the one piece that leaves the bag and sits on a desk or a car console for an hour, so they get more views than the box. Cold cups take a flood coat well; coffee cups need the print to survive heat, which is standard with our food-grade coatings. Paper straws and ice cream cups round out a dessert or kids' menu. If you only brand one drink item, make it printed cold drink cups for the combo, since they pair with almost every burger order.

Mistakes we see with sets

• Printing the box and leaving the bag plain. The bag is what the whole street sees.
• Different suppliers for cups and boxes, then two reds that do not match.
• No sauce lids, so the burger box arrives stained before the customer opens it.
• Choosing a bag that does not fit the box footprint. Branded delivery bags sized to the box should be specified against the box dimensions, not bought off the shelf.